There is a common question people have regarding the difference between these two mailing options. Direct mail and EDDM have two different purposes, although they seem the same at first glance.
What to know about Standard Direct Mail Postcards:
This is the classic mailing option. Postcards sent via Direct Mail are by default personalized, and are in the same mailing category as the postcards you would send a friend when abroad. Stick a stamp on one of these, and write the destination address on it, then drop it in the outgoing mailbox. The post office will take care of the rest. The primary difference between Standard Direct Mail and Every Door Direct Mail is that Standard Direct Mail requires you have your own list of recipients. Whether it be a list of your own customers or prospects, you must supply the destination …
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Here’s a novel idea. What if you made flyers the size of business cards? Will it be worth it?
Business Card Sized Postcards
Cost wise, business cards are far cheaper than post cards, and for good reason. They are about half the size, use less ink, and less paper. But think about the application. When you get a business card from someone, where is it likely to immediately go? When I get handed a business card, I usually stick it into my wallet and it sits there for a while, until I decide to clean out my wallet (upon which I add all my business cards to my business card binder).
The next time you are getting ready to purchase your next printing project, consider if your marketing statement can be made on a business card sized flyer. One of the …