Bookmarks are a novel way to create postcards and send them to your target audience. Whether you send them to existing clients, or pass them out to prospective ones, bookmarks are great because they are postcards that double up as an item that has practical application to people. There are all sorts of creative things you can put on bookmarks. I’ve seen a local club put a calendar of all their events and meetings on bookmarks. Other companies have used the bookmark as tickets to an event.
You also can put special offers for your business on a bookmark as well, thereby turning it into an effective coupon.
It also goes without saying, that if you’re a published author, you can include a bookmark with your books to keep your name at the front of your reader’s mind for as long as …