Tag: Business Cards
Silk Laminated Business Cards
As we all know, business cards are perhaps the first representation to your company that your potential audience sees. You have a very short window of opportunity to make sure your brand is recognized in a positive manner. It seems like every year or so, the printing industry upgrades to a new standard. You may well remember the days when raised black ink printing on a woven fabric card was the big thing. Today, that card style is far beyond obsolete. 12 pt Cardstock business cards started infiltrating the market, and that became the “latest and greatest” style. From 12 pt cardstock, we saw 14 pt cardstock and then more recently, 16 pt cardstock introduced to the market.
Now, we have a new set of materials for business cards, one of them being Silk Laminated Business Cards. Silk …
With all the different printing options available these days, it’s easy to get lost in making a decision. “Should I get UV Coat or AQ Gloss?” “12, 14, 16 pt?” “What’s the difference between 16pt and 14pt business cards?”
Today I will be discussing business cards in particular, and what the major difference in application is between 14 and 16 pt.
Is 16pt or 14pt better?
Overall, the answer is definitely 16pt business cards, for a few simple reasons:
The added thickness gives it firmness when held in your hand. It can handle a little more handling abuse than the 14pt card, and will have less of a chance of bending or creasing in someone’s wallet. 14pt is not flimsy per se, but it is not as sturdy. Visually, it is very hard to tell the difference, but if you put a 14pt business …