Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail. This option is effective if you’re looking for an area targeted blast, especially if you have a storefront located in the vicinity of the area you choose. You can also select the zip codes to send the cards out in.
One of the main benefits for using EDDM is that it’s cheap in postage, and you can send it out to an entire area. That means maximum exposure to your brand, and its term in the industry is referred to as “saturation mail”. EDDM is also far easier to put into …
EDDM is a great tool that’s been continuing to rise in popularity over the past few years. Thanks to the United States Postal Service offering a new method of distribution, businesses are now able to send postcards to select parts of the city without the need for a mailing route. The cost of postage for Every Door Direct Mail is far below standard postage rates, so that makes it even better for the thrifty entrepreneur.
When designing your postcard, you’re going to want to keep a couple things in mind.
What is your desired result so that you can gauge the effectiveness of your campaign? Perhaps the most common intent of postcard campaigns is to advertise a set of products or services. If that’s the route you’d like to go, dedicate one side to the advertisement, and the other side to your …