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Tag: Guerrilla Marketing


Using Custom Bookmarks as Successful Marketing Products

Bookmarks are a novel way to create postcards and send them to your target audience. Whether you send them to existing clients, or pass them out to prospective ones, bookmarks are great because they are postcards that double up as an item that has practical application to people. There are all sorts of creative things you can put on bookmarks. I’ve seen a local club put a calendar of all their events and meetings on bookmarks. Other companies have used the bookmark as tickets to an event.

You also can put special offers for your business on a bookmark as well, thereby turning it into an effective coupon.

It also goes without saying, that if you’re a published author, you can include a bookmark with your books to keep your name at the front of your reader’s mind for as long as …


The Effectiveness of Yard Sign Marketing

18th February

What are the effectiveness of yard sign marketing? You’ve no doubt seen Corrugated Signs also known as Coroplast Signs littered in lawns and streets during election time. They are a very cost effective way to market, whether it is for political campaigns or for local businesses. In fact, for a brand new startup, these signs can be very effective when combined with other forms of marketing such as flyers and a website.

Perhaps the biggest impact of yard signs is brand recognition. Having a sign that says “Roofing Service Call 1(800)-800-1800” is fine and dandy, but it doesn’t have something recognizable in case a potential customer decides to call you at a later time. When you have your logo and color scheme tied in with a targeted direct mail campaign, you have a better chance of being remembered and called later …


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