EDDM is a great tool that’s been continuing to rise in popularity over the past few years. Thanks to the United States Postal Service offering a new method of distribution, businesses are now able to send postcards to select parts of the city without the need for a mailing route. The cost of postage for Every Door Direct Mail is far below standard postage rates, so that makes it even better for the thrifty entrepreneur.
When designing your postcard, you’re going to want to keep a couple things in mind.
What is your desired result so that you can gauge the effectiveness of your campaign? Perhaps the most common intent of postcard campaigns is to advertise a set of products or services. If that’s the route you’d like to go, dedicate one side to the advertisement, and the other side to your …