The Effectiveness of Yard Sign Marketing
What are the effectiveness of yard sign marketing? You’ve no doubt seen Corrugated Signs also known as Coroplast Signs littered in lawns and streets during election time. They are a very cost effective way to market, whether it is for political campaigns or for local businesses. In fact, for a brand new startup, these signs can be very effective when combined with other forms of marketing such as flyers and a website.
Perhaps the biggest impact of yard signs is brand recognition. Having a sign that says “Roofing Service Call 1(800)-800-1800” is fine and dandy, but it doesn’t have something recognizable in case a potential customer decides to call you at a later time. When you have your logo and color scheme tied in with a targeted direct mail campaign, you have a better chance of being remembered and called later on.
You’re going to want to place your signs in a targeted area as well. A lot of real estate marketing lies true with yard signs as well: location, location, location. For instance, a sign for residential services will probably fare better in a residential area rather than a commercial area.
Make sure you have permission to use these signs in a given location before planting them, if the property does not belong to you. These signs have colloquially been called “bandit signs” because of their use in guerilla marketing. Not only is it illegal, but government employees have been known to take down the signs within a day or two so it would end up just being a waste of your money.
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