Using Custom Bookmarks as Successful Marketing Products
Bookmarks are a novel way to create postcards and send them to your target audience. Whether you send them to existing clients, or pass them out to prospective ones, bookmarks are great because they are postcards that double up as an item that has practical application to people. There are all sorts of creative things you can put on bookmarks. I’ve seen a local club put a calendar of all their events and meetings on bookmarks. Other companies have used the bookmark as tickets to an event.
You also can put special offers for your business on a bookmark as well, thereby turning it into an effective coupon.
It also goes without saying, that if you’re a published author, you can include a bookmark with your books to keep your name at the front of your reader’s mind for as long as they’re reading your book. You can also send it out as promotional materials to current readers. If you’re a non-fiction author, or you speak at events in front of groups of people, consider using one side of the bookmark as your business card.
You can also get creative with how you pass out your bookmarks. Everywhere you go, you have an opportunity to slip your bookmark into random places. For instance, every time you go to the doctor’s office, you can stick a few bookmarks in the magazines they have laying on the table. What about at book stores? Pick some random books to sneak a bookmark into, and when someone buys the book, they’ll find a surprise waiting for them inside.
The quality of the material your bookmarks are printed on make a difference in the end product. Laminated products, naturally, last a lot longer as that is one of the benefits of that finish option.
See UZ Marketing’s Bookmark printing page to see more details or to order your next set of bookmarks!
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