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What’s the difference between Standard Direct Mail and EDDM (Every Door Direct Mail?)

There is a common question people have regarding the difference between these two mailing options. Direct mail and EDDM have two different purposes, although they seem the same at first glance.

What to know about Standard Direct Mail Postcards:

This is the classic mailing option. Postcards sent via Direct Mail are by default personalized, and are in the same mailing category as the postcards you would send a friend when abroad. Stick a stamp on one of these, and write the destination address on it, then drop it in the outgoing mailbox. The post office will take care of the rest. The primary difference between Standard Direct Mail and Every Door Direct Mail is that Standard Direct Mail requires you have your own list of recipients. Whether it be a list of your own customers or prospects, you must supply the destination …


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